Recognizing that jewelry stores can be an intimidating place, especially large stand alones, Julia and David charged designer David Shellenberger with designing the store to project a warm and inviting atmosphere.  This was accomplished with colors and use of space resulting in several unique areas.  One area, referred to as the "lounge" encourages customers to have a seat in the comfortable leather chairs, enjoy a beverage and watch the flat screen television.  Another is completely tailored for the ladies, fabulous red chairs are nestled around a conversation table tucked away in the David Yurman boutique creating a cozy place to sit, chat and enjoy a glass of wine. The engagement ring area of the store was designed with our college student market in mind.  This contemporary portion of the store is perfect for a group of friends to sit with coffee and see the latest engagement ring designs.